Is it time to rethink Direct Mail?

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In a digital era where smart phones are never far from our side, we stream tv and music, and letter writing is a bygone hobby, is there still room for Direct Mail? According to the Office for National Statistics, in 2018, 95% of adults aged 16 to 74 years were recent internet users. Factor in that Ofcom reports that 88% of UK adults who are online typically spend around 24 hours a week doing so, is it worth investing in designing Direct Mail at all?

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