Your business, your baby – Logo design for start-ups

You have put everything you’ve got into building a new business, and your ‘baby’ is ready to leap joyously into the world – but first you need a logo.

Branding, and within that discipline, logo design, is a critical part to any business. If you’re business is in its infancy or just getting off the ground, then the temptation is there to ‘do-it-yourself’ to save money. But does this save you money? Why should you hire a professional Graphic Designer to create your logo?

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Is it time to rethink Direct Mail?

Direct Mail effectiveness image

In a digital era where smart phones are never far from our side, we stream tv and music, and letter writing is a bygone hobby, is there still room for Direct Mail? According to the Office for National Statistics, in 2018, 95% of adults aged 16 to 74 years were recent internet users. Factor in that Ofcom reports that 88% of UK adults who are online typically spend around 24 hours a week doing so, is it worth investing in designing Direct Mail at all?

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